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Private label tea & latte products

With over 30 years of international experience in the tea industry, we are a trusted partner for private label tea, Matcha Latte and Chai Latte products. We combine our knowledge of tea, sourcing, product development and packaging with a practical and flexible approach.
Private label tea & latte products

Your brand. Our expertise.
Together we create something special

Our quality tea is packaged in Sri Lanka. Matcha and Chai Latte products and loose tea blends are packaged in the Netherlands. We work with people who face barriers to employment. We believe everyone has talent and deserves the opportunity to work.
Flexible minimum order quantities
Fast development & sample service
Packaging fully in your house style
Reliable quality and delivery
From idea to finished product

Van leaf to cup. PaletXL thinks along. Develops along. Delivers.

We collaborate with you on taste, blend, packaging, brand identity and quantities. Thanks to our flexible organization, we can adapt quickly and realize smaller production runs as well.

Our assortment includes:
  • Black tea
  • Green tea
  • Rooibos
  • Herbal tea
  • Flavored tea
  • Matcha Latte
  • Chai Latte
Tea can be packaged in classic tea bags with envelope or in stylish pyramid sachets. Together we determine the packaging format, the number of tea bags per box and the visual identity that fits your brand.

Private label examples

PaletXL private label

Assortment

More than 200 blends. One that fits you.

Our assortment comprises more than 200 blends. Black tea, green tea and herbal tea, blended in their countries of origin. You choose an existing blend or have one developed to your specifications. Your choice determines how your brand will taste.

A blend from our assortment is the fast track to the shelf. The recipe is set, the quality is proven and the first sample arrives quickly. If you want something unique, we'll search and taste until the flavor is just right.

Tea leaves are weighed, steeped and tasted when assembling a blend

Chain and quality

Control over the chain, from garden to pallet.

Private label demands certainty. On quality, delivery time and what's exactly in the sachet. We derive that certainty from the chain itself, not from a middleman. We sit at the table where your tea is processed and packaged.

Co-owner in Colombo

We are co-owner of Ceyem Exports in Colombo. This gives us optimal control over production and allows us to offer your tea products in the desired quality and packaging at highly competitive prices.

Packed at source

At Ceyem and at some of our co-packers in Sri Lanka, we pack black tea, green tea and herbal tea. We pack loose leaf teas at our own production facility in the Netherlands.

Certifications in place

PaletXL holds the required quality certifications. We'll discuss which ones apply before anything goes into production.

Tea bags and packaging are filled and finished at the factory in Sri Lanka

Packaging formats

Custom made. Right down to the sachet.

Your tea arrives in packaging that matches your brand. We work with custom-made packaging formats, from tea bags to outer boxes. Tea bags without staples, with or without an envelope, or in pyramid form. Loose tea we package in the format that fits your line.

The packaging format shapes how your product is perceived. A pyramid sachet showcases the leaf and gives space to coarser blends. An envelope protects the sachet and looks refined in hospitality settings and gift packaging. We'll help you choose what suits your price point and shelf presence.

Formats

The formats we supply

Below are the formats we work with most often. They form the starting point for virtually every private label project. Don't see your format listed? Just ask us.

30 to 100 grams loose leaf teaLoose leaf tea, packaged at our production facility in the Netherlands.
10 to 100 teabags in envelopeEnveloped teabags, from small starter box to generous refill packaging.
15 to 20 pyramid bagsPyramid bags, with visible leaf and room for coarser blends.
16 cups of teaA compact box format from our standard assortment.
Staple-freeOur teabags are available without staples, with or without envelope. A feature, not a separate format.
Your own formatTell us what you need, and we'll see what fits into the line.

How we work

You choose the flavor. We handle the rest.

There are many steps between leaf and cup. Sourcing, blending, packaging and delivery. We take those steps off your hands and keep you informed along the way. So your own team stays focused on selling.

1. Briefing and blend selection

You tell us what you're looking for: flavor, price point, target audience and volume. We come back with suggestions from our assortment or create something new.

2. Sample and packaging

You receive samples to taste. At the same time, we work out the packaging format and size according to your design.

3. Production and delivery

After your approval, the order goes into production, either in Sri Lanka or in the Netherlands. We monitor quality, paperwork and delivery.

Private label packaging with space for your brand

New to the assortment

Now featuring herbs and spices.

Experience is key for PaletXL. That applies to tea and now also to herbs and spices. Under private label we supply individual herbs and herbs and spices blends, in attractive packaging that matches the rest of your range. Same approach. Same attention to taste.

We specialize in custom-made products. Think of a blend that complements a recipe range, or a spice that naturally rounds out your tea selection. Tell us what you're aiming for, and we'll develop it together until the blend is just right.

Let's work together

A partnership that lasts.

A private label journey doesn't end with the first delivery. We prefer to build a relationship that stands the test of time. We honor our agreements on quality, delivery times, and what we develop for you. That way you know what you can count on.

Ready to start? Send us your question and tell us briefly what you're looking for: a flavor, a format, a volume. We'll come back with a proposal and a sample to taste. You'll have an answer within two business days.

Your partner in tea and tea latte products. From product development and sourcing to packaging and logistics: we handle the work for you
About PaletXL
PaletXL is an experienced and flexible partner for retailers, wholesalers and coffee roasters across Europe. With passion for tea, a lean organization and a hands-on approach, we deliver quality. Service. Value.
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